Steps for Conducting Focus Groups or Individual In-depth Interviews
These guidelines provide a step by step approach for conducting focus groups.
It starts by advising the planning of the study with the input of the strategy team, stakeholders, and research experts so that collaboratively the group determines:
- What you want to learn
- When you need to have that information
- How you’ll apply what you learn
- Your budget
- Your criteria for participants
The other steps listed include:
- Choose the location and format for focus groups or interviews
- Draft a recruitment screener
- Recruit participants
- Develop a moderator’s guide
- Conduct the focus groups or interviews

- Conducting In-Depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input
- Sample Focus Group Discussion and In-Depth Interview Guides
- Conducting A Focus Group
- 7 Tips for Conducting Intercept Surveys
- Conducting Focus Group Interviews
- Visualization in Participatory Programs: A Manual for Facilitators and Trainers Involved In Participatory Group Events
- A Step by Step Guide for Focus Group Research
- Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group
- Community Group Engagement: Changing Norms to Improve Sexual and Reproductive Health
- K4Health Guide to Conducting Needs Assessments
- A Guide to Conducting Step Down Training
- 6 Steps for Men to Prevent Domestic Violence
- Guidelines for Conducting IYCF Counseling Sessions in Health Facilities
- Guidelines for Facilitating a Community-Based Support Group Meeting on Infant and Young Child Feeding
- Resources for Community-based IYCF Support Groups
March 25, 2019