Social Norms Exploration Tool

Date of Publication
2019

 This is a participatory guide and set of tools to translate social norms theory into practical guidance.

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Step-by-step guidance, exercises, and templates in the toolkit can help program implementers:

  • Understand social norms theory and concepts
  • Prepare staff to identify and investigate social norms
  • Engage community members using participatory learning exercises to 1) identify reference groups, and 2) explore social norms influencing behaviors
  • Analyze information with project team and communities
  • Use findings to inform the design of norms-shifting activities and develop good evaluation tools