Toward a Global Theory of Health Behavior and Social Change
Source
Johns Hopkins University Center for Communication ProgramsDate of Publication
2012This is a chapter from a textbook, The Handbook of Global Communication (2012). It describes the Social Ecological Model, a process which guides communication strategy by accounting for all levels of society that influence individuals. The authors posit that there is a movement away from communication as a one-time, one-way "act" towards a view of it as an iterative social process that unfolds over time.
Chapter is taken from: Obregon, Rafael, and Silvio Waisbord. The Handbook of Global Communication. John Wiley and Sons, 2012.
- A Field Guide to Designing a Health Communication Strategy
- Health Communication Online Course
- Theories of Behavior Change
- Crisis and Outbreak Communication Pandemic Flu and Other Disasters
- Behavioral Design Toolkit
- The Transtheoretical Model
- Conducting a Social Marketing Campaign
- Demand for Health Services: A Human-Centred Field Guide for Investigating and Responding to Challenges
- The REPLACE Approach: Supporting Communities to End FGM
- JHU/CCP Pathways Models
Last Updated
March 25, 2019
