CAPACITY STRENGTHENING TOOL

Six Concept Testing Strategies

This tool offers six strategies to help improve outcomes for concept testing:

  1. Get into a testing mindset
  2. Focus on users’ ultimate goals
  3. Determine what needs to be tested
  4. Use the right testing strategy for the job
  5. Run user surveys and interviews
  6. Design a prototype to run an experiment

Last modified: March 25, 2019

Language: English