Should We Use Entertainment Media to Shape Norms and Behaviors at Scale?

Source
World Bank

This page offers a link to a webinar asking important questions about using entertainment media, inlcuding social media, to shape social and behavior change.

The webinar's experts discuss these questions:

  • Is engagement in behavior change through partnerships with entertainment media a cost-effective way to improve attitudes and behaviors at scale?
  • What are the ethical concerns of changing cultures and norms? 
  • What contributions can we make to the Sustainable Development Goals 2030 (SDG) targets?