The (re)solve Project

Date of Publication
2020

Launched in 2016, (re)solve is a four-year project funded by the Bill & Melinda Gates Foundation. It is led by Pathfinder International in partnership with Camber Collective, The International Center for Women, and ideas42, and is active in Bangladesh, Burkina Faso, and Ethiopia.

(re)solve combines expertise from consumer insights, behavioral design, and public health to discover what stops women from using contraception when they express a desire to avoid pregnancy, and yet do not use a modern contraceptive method. (re)solve challenges current assumptions about contraceptive decision-making; tests new approaches based on local, contextualized behavioral insights; and generates adaptable, scalable user-responsive solutions that address unmet need for family planning.

(re)solve has published the following reports on behavior science and contraception:

In Bangladesh, the project focused on the unique behavioral barriers faced by garment workers in correctly and consistently using modern contraceptives. 

In Burkina Faso, they focused on the unique behavioral barriers faced by unmarried girls in forming an intention to use modern contraceptives.  

In Ethiopia, they focused on the unique behavioral barriers faced by postpartum women in using modern contraceptives.

In Burkina, they first undertook a segmentation analysis. The analysis helped to identify six sub-groups of young girls with diverse needs, attitudes, and willingness to change behavior. They used the data and findings to design a game, a health passport, and clinic posters with girls and health providers.