Provider Behavior Change Toolkit
Provider Behavior Change Communications (PBCC) are one-to-one interactions between PSI representatives and providers that are designed to positively influence provider behaviors by offering individualized solutions to both needs and barriers to behavior change. This toolkit follows best practices from the pharmaceutical industry.
Modules are as follows:
- Module 1 provides guidance around staffing and structure. It discusses the two main options for organizing a PBCC team, highlighting the advantages and disadvantages of both, and provides sample job descriptions and interview questions to identify the right candidate. It also discusses the importance of segmenting providers so that they can be prioritized for call routing.
- Module 2 contains manuals and workshop tools for developing PBCC messages and materials. It includes a PBCC Framework Facilitation Guide to guide message development, a guidance on creating and using visual aids, and examples of messages and materials from programs in reproductive health, medical abortion, post-abortion care, and tuberculosis.
- Module 3 outlines workshops to build the skills of PBCC representatives to deliver messages, such as an initial workshop on PBCC core concepts , a workshop to guide participants through segmenting and prioritizing providers, and a series of half-day workshops on communicating and building relationships with providers.
- Module 4 comprises a series of manuals and workbooks focused on building supervisors’ skills to manage and coach PBCC representatives.
There is also a Mini toolkit which focuses solely in IUDs.
- Provider Behavior Change Implementation Kit
- Service Communication Implementation Kit
- Strategies for Changing the Behavior of Private Providers
- Antiretroviral Therapy for HIV Infection in Infants and Children: Recommendations for a Public Health Approach
- Obstetric Fistula: Guiding Principles for Clinical Management and Program Development
- Barrier Analysis Questionnaires
- Gender Transformation for Health A Participatory Toolkit
- PBCC Program Self-Assessment Tool
- Treatment 2015
- Guidance for the Prevention of Sexually Transmitted HIV Infections
- inSCALE Mobile Technology- Enhancing Community Health Worker Performance and Motivation
- Liberia Malaria Communication Strategy 2016-2020
- Insights for Provider Behavior Change from Qualitative Research in Nairobi
- Improving Provider Behavior Change Communication and IPC
- Integrated Family Planning and Immunization Services in Senegal
March 25, 2019