Pretesting and Evaluation of Communication Materials

Source
M. M. Escalada

This set of guidelines for pretesting SBCC materials include the following:

  • Designing a pretest
  • What kinds of communications can be pretested?
  • Where should the pretest be carried out?
  • Setting of the pretest
  • Developing pretest instruments and procedures
  • Designing a pretest instrument
  • The questionnaire
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