Messaging Guidelines - Risk Communication/Community Engagement (RCCE) Considerations for Covid-19
Coordinated, consistent messages are critical to providing effective communication response, enabling multiple stakeholders to speak and engage the public and communities with one clear voice across all channels of communication. Technical information alone, even if in simple, understandable language, is unlikely to prompt significant behavior change.
In addition to providing essential health information that is actionable, it is important that messages and the interventions through which they are delivered are designed:
• with respect for the community values
• to communicate care and concern
• take into account the local context, culture, and potential stigma associated with the emergency; and be used as part of a responsive, two-way exchange with those at risk.
These tools should be used in alignment with WHO’s RCCE technical guidance for Covd-19:https://www.who.int/publications-detail/risk-communication-and-community-engagement-readiness-andinitial-response-for-novel-coronaviruses-(-ncov).
More COVID-19 READY Initiative RCCE Toolkit resources
- Pretesting Messages and Materials
- Example of a Rumor Categorization Tool
- Example of a Rumor Log Tool
- COVID-19 and Gender Equality
- Gendered Implications of COVID-19 Outbreaks in Development and Humanitarian Settings
- Checklist: Message Development
- Monitoring and Evaluation Framework and Tools for Risk Communication/ Community Engagement (RCCE) & Covid-19
- READY COVID-19 Factsheet
- Example Job Description Risk Communication and Community Engagement Advisor
- New Coronavirus Risk Communication and Community Engagement Strategy
- Risk Communication and Community Engagement (RCCE) Considerations: Ebola Response in the Democratic Republic of the Congo
- Your Child's Health Depends on You
- Risk Communication and Community Engagement Preparedness and Readiness Framework: Ebola Response in the Democratic Republic of Congo in North Kivu
- Elements of Family Planning Success Toolkit
- Information About Social Distancing
March 29, 2020