mBCC Field Guide: A Resource for Developing Mobile Behavior Change Communication Programs

Source
Abt Associates

Mobile behavior change communication (mBCC) is defined here as the use of mobile phones to promote behavior change. This definition encompasses health and clinical behaviors for clients and health providers (e.g., reminders to take a pill or quizzes to improve health workers’ counseling skills) rather than operational behaviors (e.g., shifting from a paper-based survey to a mobile survey). This Field Guide is an attempt to take stock of what we know today about the power of mobile communication tools to influence health behaviors at both the consumer and healthcare provider levels. While this guide focuses on applying mobile strategies to health problems, the same principles can be used to address issues in other sectors, such as agriculture and the environment.

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