The Little Jab Book:18 Behavioral Science Strategies for Increasing Vaccination Uptake
While the COVID-19 vaccines have given the world hope that the pandemic’s end is in sight, we now face another challenge: ensuring enough people actually get vaccinated to quell the disease.
The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.
It also includes a primer on important formative research to conduct, and barriers to consider, before adapting the strategies for the reader’s own context. Led by Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC), the Busara Center for Behavioral Economics, and Common Thread, The Little Jab Book highlights case studies from previous vaccination programs around the world, and is based on interviews and insights from a dozen global behavioral science and health experts.
- The Public’s Role in COVID-19 Vaccination: Planning Recommendations Informed by Design Thinking and the Social, Behavioral, and Communication Sciences
- Behavioral Science Tips for Physical Distancing
- How Behavioral Science Can Help Contain the Coronavirus
- Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake
- Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy
- Misunderstanding Vaccine Side Effects Poses a Problem for Uptake
- The Behavioral Side of COVID-19
- Fighting an Epidemic of Misinformation: The Importance of Science and Learning in Dealing with Coronavirus
- ETC Guidance on the Provision of Digital Communication Technologies in COVID-19 operations
- Communicating about COVID-19 Vaccines: A Technical Brief
March 31, 2021