Social and behavior change (SBC) approaches target multiple levels of this ecosystem and are thus a pivotal part of family planning (FP) programming – impacting the interpersonal relationships, community structures, and social norms that guide individual behavior. Evidence based SBC interventions can increase knowledge of FP, shift attitudes and norms, and influence behaviors around contraceptive use.

One component of Transform/PHARE was to provide information and encourage dialogue with key gatekeepers who play a role in influencing individual FP decision making. This technical brief provides country examples, best practices, and lessons for engaging key secondary audiences and influencing social norms toward the broader aim of increasing knowledge and informed demand for voluntary FP.

This brief is applicable to other implementing organizations, donors, and ministries of health that are implementing SBC programs for FP.