Identifying Power Dynamics Among Target Audiences and Influencers in the Project Design Process

Source
Population Services International

Power dynamics between influencers and target audiences can significantly affect a project’s success.

At times, these dynamics are anticipated, other times they are observed in the design process and sometimes they are only seen during implementation. When designing a project addressing voluntary family planning (FP), influencers play a significant role, often affecting intervention outcomes.

The objective of this brief is to describe how Transform/PHARE uncovered and addressed power dynamics related to project activities to better ensure successful outcomes.