How to Select and Work with an Advertising Agency

A guide to program managers about why and how to incorporate advertising agencies into the work of SBCC. The guide is designed to help the program managers find a full-fledged partner for designing, producing, and implementing comprehensive, multi-component long-term communication campaigns. It is also designed for conducting a fair and open competition. It is written for professionals charged with selecting and managing an advertising partner.

Last modified: July 23, 2021

Language: English