Five Learnings in Behavioral Science

Date of Publication
2020

Busara is an instiution which seek to better understand the levers of behavior change.

Their list of "5 Learnings" is a collation of lessons learned over the five years of their existence.

The 5 Learnings are:

  • Test for insights, apply for impact
  • Impact starts early
  • Biases are local
  • Behavioral science is still WEIRD:The large majority of work in our field is conducted on Western samples, more specifically from a subject pool of individuals from Western, Educated, Industrialised, Rich and Democratic (WEIRD) societies
  • Lab research is becoming easier and faster