Extended Parallel Processing Model
The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (efficacy beliefs) and emotional reactions (fear of a health threat) combine to determine behavioral decisions. The degree to which a person feels threatened by a health issue determines his or her motivation to act, while one’s confidence to effectively reduce or prevent the threat determines the action itself.

- Propensity Score Matching
- Social Learning Theory
- Ideation
- A Field Guide to Designing a Health Communication Strategy
- Demand for Health Services: A Human-Centred Field Guide for Investigating and Responding to Challenges
- The REPLACE Approach: Supporting Communities to End FGM
- Urban Adolescent Sexual and Reproductive Health SBCC I-Kit
- Diffusion of Innovations
- Population Report: Communication for Better Health
- Behavioral Design Toolkit
March 25, 2019