Everybody Wants to Belong

Source
UNICEF

This guide was designed to provide UNICEF program planners with accessible and engaging information on social norms, the role they play in perpetuating or changing harmful behaviors, and best practices for programming. 

The guide gathers 24 tools and provides concrete examples, step by step instructions, tips and techniques that have been successfully employed in real world settings. It is adaptable across a wide range of contexts and topics. The tools are organized in four complementary sections: Think, Plan, Act and Dig. The guide also puts forth basic principles to ensure data is generated throughout the life of the programme, using compelling evidence for its design, relevant monitoring to assess short and mid-term results, and ensure improvements.