Essentials for Excellence: Researching, Monitoring, and Evaluating Strategic Communication for Social Change
UNICEF staff attending an inter-regional AI/PI communication meeting in Bangkok, Thailand (August 2006), requested guidance on how to research, monitor and evaluate (RM&E) strategic communication in order to strengthen the organization’s capacity to address these important questions. Government partners have likewise requested assistance in this technical field. Essentials for Excellence has been produced in response to these requests and contains five modules on: 1. How research, monitoring and evaluation help AI/PI strategic communication, 2. How to conduct formative research at baseline, 3. How to assess immediate reactions to messages, materials and proposed behaviors, 4. How to monitor processes and early changes, and 5. How to measure and report impact. Two toolboxes that provide basic advice on data collection methods and on sampling are included. A final Annex offers examples of research instruments for local adaptation that have been used in the Asia-Pacific region.
- A Field Guide to Designing a Health Communication Strategy
- Learning Package for SBCC Facilitator's Guide
- Social and Behavior Change Capacity Assessment Tool for Individuals [Facilitator's Guide and Assessment Tool]
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Participation Guide: Involving Those Directly Affected in Health and Development Communication Programs
- Postpartum Family Planning (PPFP) Toolkit
- Understanding Monitoring and Evaluation: Concepts and Common Methods for Behaviour Change Communications Campaigns: Facilitator’s Guide
- Straight to the Point Capacity Building Tools
- Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health
- Voluntary Medical Male Circumcision (VMMC): Demand Creation Toolkit
October 15, 2021
