Digital and Social Media for Social and Behaviour Change Communication​​​​​​​ 

Source
iMedia Associates, Gates Foundation

"This paper explores the ways in which digital and social media channels can be used successfully, appropriately, and responsibly to drive behaviour change in young men and women from lower socioeconomic groups.

We examined peer-reviewed literature, grey literature, NGO research and evaluation reports, industry framework and guidance documents, and articles and blog posts in order to explore relevant SBCC theories, models, frameworks and approaches; to uncover learning from current and past digital SBCC initiatives; to identify good practice and common pitfalls in digital SBCC design, to lay out good practices for digital safeguarding; and to provide a few examples of how monitoring and evaluation and learning can be designed for SBCC initiatives."