Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
This report presents key findings from the implementation of the GSMA mNutrition Initiative, including service design lessons, and presents nutrition behavior change outcomes achieved throughout the program. This implementation took place in eight countries: Malawi, Ghana, Tanzania, Kenya, Nigeria, Zambia, Uganda, and Mozambique.
Key findings include:
- Adopting a HCD approach to product development and optimization led to increased user engagement
- mHealth service users demonstrated improved nutrition behaviors over non-users across all implementing markets
- mHealth services resulted in an average improvement of 12 percentage points in overall nutrition knowledge among users across all eight markets
- Mobile information services improve knowledge, even when existing knowledge around certain nutrition topics is reasonably high.
- Mobile information services have a stronger impact with poorly understood concepts
- Repetition of messages about key health practices reinforces the behavior
- It is important to engage governments early in the project
- Why is IVR Important?
- mHealth Mobile Messaging Toolkit: Considerations When Selecting a Mobile Messaging Platform Vendor
- Interactive Voice Response and Radio for Peacebuilding: A Macro View of the Literature and Experiences from the Field
- Advocating for Change for Adolescents’ Toolkit
- The mHealth Planning Guide: Key Considerations for Integrating Mobile Technology into Health Programs
- PrEP Communications Accelerator
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Reaching First-Time Parents and Young Married Women for Healthy Timing and Spacing of Pregnancies in Burkina Faso
- Driving the HIV response: Community Guide to the WHO 2013 Consolidated Guidelines on the Use of Antiretroviral Drugs for Treating and Preventing HIV Infection
- Behaviour Centered Programming: An Approach to Effective Behavior Change: Quick Guide
- How Digital Health Platforms Connect Women to Maternal Health Services
- Use of an Interactive Voice Response System to Deliver Refresher Training in Senegal: Findings from Pilot Implementation and Assessment
- The Use of IVR to Support Monitoring and Evaluation of Media Interventions: A Case Study of the VOTO System in Rwanda
- Messages for Interactive Voice Response, Nigeria
- Can Mobile Phone Surveys Replace House-To-House Data Collection?
December 17, 2019