Concept Brief: Pretesting
This brief walks the user the steps of pretesting, including:
- The challenge of message execution
- Pretesting as a solution
- The process of pretesting
- Outputs of pretesting

- The P-Process
- Making Content Meaningful: A Guide to Adapting Existing Global Health Content for Different Audiences
- Technical Brief: Virtual Pretesting during COVID-19
- Developing Behavior Change Communications for Population, Health and Environment Projects: A Facilitator’s Guide
- A Field Guide to Designing a Health Communication Strategy
- JHU/CCP Pathways Models
- Human Resources for Health Toolkit
- Preventing HIV/AIDS among Adolescents through Integrated Communication Programming [Manual]
- Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health
- Designing for Behavior Change For Agriculture, Natural Resource Management, Health and Nutrition [Workshop Curriculum]
July 23, 2021