Communicating about COVID-19 Vaccines: A Technical Brief

Source
Breakthrough ACTION / Johns Hopkins Center for Communication Programs

Countries and localities are developing risk communication and community engagement (RCCE) strategies and planning campaigns to promote vaccine uptake and acceptance.

To assist those efforts, this technical brief provides an overview of the following:

  • Steps in developing an RCCE strategy
  • Additional considerations for vaccine communication
  • Ways to manage misinformation and rumors