Behavioral Economics and Social and Behavior Change Communication
Source
Johns Hopkins Center for Communication ProgramsThe Johns Hopkins Center for Communication Programs (CCP) has more than 30 years of experience in strategic social and behavior change communication (SBCC) and has used behavioral economics (BE) concepts over the past decades to influence how and why people make choices that affect their own health and well being and that of their families and communities.
BE elements can add benefit in understanding how people think, decide and act when developing SBCC programs. This page offers examples of campaigns that illustrate the four core BE concepts.
- Priming/Framing
- Commitment devices/Reminders
- Heuristics (Scripts)
- Behavioral Defaults
- Changing Behavior to Improve People’s Lives
- The (re)solve Project
- Improving the Uptake and Adherence of Iron Folic Acid Supplements among Pregnant and Lactating Women
- Behavioral Design for COVID-19 Response
- Behavioral Science Tips for Physical Distancing
- The Behavioral Side of COVID-19
- Five Learnings in Behavioral Science
- Behavioral Design Checklists
- Evidence Review and Analysis of Provider Behavior Change Opportunities: Literature Review
- Transform/PHARE
- Encouraging Counseling that Promotes Meaningful Choice: Behavioral Design for Provider Behavior Change in Family Planning Services in Malawi
- Integrated Family Planning and Immunization Services in Senegal
- Insights from Model Providers in Cote d'Ivoire to Strengthen Voluntary Family Planning Service Delivery
- Leveraging Technology to Develop and Test Family Planning Mass Media Campaigns in Niger and Cote D’Ivoire
- The Importance of Segmentation and Tailoring Messages to Constructively Engage Men and Boys in Voluntary Family Planning
Last Updated
July 14, 2020
