The Behavior Change Framework

Source
USAID
Date of Publication
2016

The Behavior Change Framework is designed to help mainstream behavior change activities in the global health agenda for Ending Preventable Child and Maternal Death (EPCMD) by identifying the behavior changes that can have the highest impact on mortality reduction. The overarching objective of the frameowrk is to accelerate in-country, sustainable population-level behavior change at the individual, family, community and institutional level to scale up demand for and use of key reproductive, maternal, newborn, and child health interventions and practices.

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