Behavior-Centered Approaches to Improve Health Outcomes

Source
FHI360
Date of Publication
2016

This technical brief presents the WASHplus approach to behavior change applied in various country settings to improve WASH practices and serve as the foundation of the project’s global guidance.

WASHplus refers to its particular behavior change approach as behavior-centered to emphasize its comprehensive nature and to clearly distinguish it from one particular change tactic, behavior change communication (BCC). The approach draws on behavior theory and evidence from previous program experience. 

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