Audience Segmentation Guide
As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.
This page explains audience segmentation by offering responses to the following questions:
- Why is audience segmentation important?
- Types of audience segmentation
- Level of engagement
- What device they're using
- Audience segmentation tips
More Advanced Audience Segmentation resources
- Design Kit for Human-Centered Design
- A Field Guide to Designing a Health Communication Strategy
- Provider Behavior Change Implementation Kit
- What is Human-Centered Design?
- Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use
- Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group
- Human-Centered Design Templates and Tools
- Barrier Analysis Questionnaires
- 18F Methods Cards
- What is Design Thinking?
August 6, 2019