Audience Segmentation Guide

Source
MailChimp
Date of Publication
2019

As an online email and marketing company, MailChimp specializes in reaching audiences with information, and offers helpful information about how to create those messages and how to identify those audiences.

This page explains audience segmentation by offering responses to the following questions:

  • Why is audience segmentation important?
  • Types of audience segmentation
    • Demographics
    • Behavior
    • Level of engagement
    • What device they're using
  • Audience segmentation tips