Are Messaging Apps and Emoji-Driven M&E a Game-Changing Innovation?

ICT Works

This article discusses the use of smartphones for M&E. As the cost of smartphones drops, and as the growth of messaging apps like WhatsApp continues to  increase worldwide, the range of possibilities for phone-based M&E is becoming both more diverse and more complex.

The advantages of messaging aps for M&E are: 

  • Messaging apps are cheaper 
  • Messaging apps offer a wider range of M&E options, bundled together 
  • Messaging apps are already the main communication platform in many countries 

Disadvantages are: 

  • They exclude non-smartphone owners 
  • They need mobile broadband coverage 
  • They use up more battery life