Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework

Source
Breakthrough ACTION/Johns Hopkins Center for Communication Programs

This message framework is intended to be used by social and behavior change (SBC) practitioners to advocate with influential organizations, coordinating bodies, and individuals to increase support for SBC in family planning and reproductive health (FP/RH).

The framework provides guidance on messages to use with stakeholders who may be unaware or skeptical of the benefits of SBC in the FP/RH arena or have limitations in their ability to include SBC in their portfolio. This resource provides concrete talking points including evidence of SBC impact on FP/RH outcomes to make the case for investment in SBC.

This tool is available in English and French.