7 Tips for Conducting Intercept Surveys

Source

Research and Marketing Strategies

Intercept surveys/interviews can be used to obtain data for a research project. On-site interviews are a good choice if the research requires "top-of-mind" feedback or needs the feedback of an audience that has been to a specific place or done a specific action.

This web page offers and describes seven tips:

Be friendly
Dress the part
Identify yourself
Approach the respondent
Position yourself in multiple locations
State your purpose
Be honest

Language

Last Updated

March 25, 2019

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