SBC Spotlights
From September 2013 to June 2014, with support from USAID, Pathfinder International implemented the mCenas! (“Mobile Scenes”) project in Mozambique—an interactive two-way SMS system, accessible at no cost to clients. The goal of mCenas! was to reduce the barriers youth face in starting or continuing to use contraception by increasing their knowledge of and dispelling common myths about contraceptive methods.
The Alive & Thrive (A&T) Talking Babies Media Campaign, which ran in Viet Nam from 2011-2014, was designed to encourage mothers to practice exclusive breastfeeding (EBF). The campaign employed innovative TV spots featuring "talking babies" who encouraged their moms to feed them only breastmilk for the first six months of their lives.
Intersexions is an award-winning television series that shows how the inter-relationships between sexual partners enable HIV to spread insidiously across society. Episode by episode, Intersexions systematically fills in another link in the sexual network which spreads and doubles back on itself, introducing new characters and occasionally revisiting familiar ones.
Wazazi Nipendeni (Love me, Parents) is a national safe motherhood social and behavior change communication (SBCC) campaign. Phase I of the campaign launched in 2012 to encourage Tanzanian women and their partners to take steps for a healthy pregnancy and safe delivery. It was designed and managed in coordination with the Tanzania Capacity and Communication Project (TCCP).
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