Moyo ndi Mpamba, Usamalireni! (“Life is precious, take care of it!”) was an aspirational campaign that connected the idea of wellness to prosperity, and encouraged Malawians to take steps to improve their own health and that of their families.
In Nepal, the Health Communication Capacity Collaborative (HC3) is working to increase access to modern contraceptives among couples across the country. The Next Generation “Smart Couple” Family Planning Campaign focuses on young, low-parity Nepali couples (those with one or two children) using a multi-channel approach, with high-quality television and radio spots, as well as the use of other media.
In 2011, after more than 20 years of civil strife, the people of northern Uganda faced considerable sexual and reproductive health challenges stemming from the massive disruption of services, internal displacement, and erosion of traditional social and family structures.
In Kenya, maternal health complications are a leading cause of morbidity among women. Kenya’s Rift Valley Province has consistently had the highest level of abortion-related outpatient morbidity in the country since at least 2003.
Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way.
Nigerian women have an average of six children over the course of their lifetime and the national population—already the largest in Africa—is expected to double within 25 years. Poor access to and under-utilization of modern family planning (FP) methods contributes to high death rates among mothers and children across the country. Nigeria had a thriving FP program in the 1980’s and early 90’s.
[UPDATED August 2016] Ukraine has one of the world’s lowest fertility rates and one of the highest abortion rates. The cause of abortion is clear: the intersection of low desired fertility and the non-use, ineffective use, and inappropriate use of modern contraception.
Indigenous Guatemalans have faced a multitude of barriers to access and use of family planning services, as evidenced by the 2008 USAID Health Policy Initiative study. Family planning activities in Guatemala are founded upon the 2005 Ley de Acceso Universal y Equitativo de Servicios de Planificación Familiar, a controversial family planning law which was not enacted until 2009 after a four-year legal battle between opposing institutions.
GoodLife. Live it Well was an exciting aspirational campaign that promoted good health and positive lifestyles among Ghanaians. By asking, “What is Your Good Life?”, the national initiative encouraged self-reflection while linking personal happiness to the practice of healthy behaviors.