SBC Spotlights

The Johns Hopkins Center for Communication Programs (CCP) led the Health Communication Component (HCC) of USAID’s Maternal and Child Health (MCH) Program in Pakistan. HCC worked with the Lady Health Worker Programme (LHWP) to promote primary health care in Sindh Province.

The Johns Hopkins Center for Communication Programs (CCP) implemented the Health Communication Component (HCC) in 10 districts of Sindh, Pakistan under the USAID’s Maternal and Child Health (MCH) Program.

The Johns Hopkins Center for Communication Programs (CCP) led the Health Communication Component (HCC) of USAID’s Maternal and Child Health (MCH) Program in Pakistan. HCC worked with the Lady Health Worker Programme (LHWP) to promote primary health care in Sindh Province.

Tékponon Jikuagou was developed as a response to persistent low rates of family planning uptake in Benin. Tékponon Jikuagou, which means “doing everything possible to prevent infant mortality” in the local language of Adja, aimed to reduce unmet need for family planning through social network interventions, thereby improving healthy timing and spacing of births .The six-year project (2010-2017) was developed by the Institute for Reproductive Health at Georgetown University and managed in collaboration with Plan International and CARE.

Communication for Healthy Living (CHL) was the United States Agency for International Development in Egypt’s (USAID/Egypt) integrated social and behavior change communication activity, implemented from September 2003 to December 2010.

MTV Shuga is a multi-channel campaign focusing on positive sexual health messaging for young people ages 16-25. The central feature of the campaign is an award-winning TV series,  that has been aired in both Kenya and Nigeria, each for two seasons, and is currently being aired in South Africa for its fifth season. The show is viewable throughout Africa (and worldwide) via social media and other sources, and has to date reached an audience of over 720 million, with a social media reach of about 118 million.

Moyo ndi Mpamba, Usamalireni! (“Life is precious, take care of it!”) was an aspirational campaign that connected the idea of wellness to prosperity, and encouraged Malawians to  take steps to improve their own health and that of their families.

In Nepal, the Health Communication Capacity Collaborative (HC3) is working to increase access to modern contraceptives among couples across the country. The Next Generation “Smart Couple” Family Planning Campaign focuses on young, low-parity Nepali couples (those with one or two children) using a multi-channel approach, with high-quality television and radio spots, as well as the use of other media.

In 2011, after more than 20 years of civil strife, the people of northern Uganda faced considerable sexual and reproductive health challenges stemming from the massive disruption of services, internal displacement, and erosion of traditional social and family structures.

In Kenya, maternal health complications are a leading cause of morbidity among women. Kenya’s Rift Valley Province has consistently had the highest level of abortion-related outpatient morbidity in the country since at least 2003.

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