Communication for Healthy Living: Egypt

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Timeline
Strategic Planning Workshop

Developing a shared vision, set of goals, and strategy for health communication among key program counterparts in the Ministry of Health (MOH), Ministry of Information State Information Services (SIS) and USAID

Formation of Executive Steering Committee
Training of Trainers for Family Health Communication

Capacity-building among national and governorate level health leaders for integrated family health, or crosscutting communication

CHL Launch in Zohra Village, Minya
Message Development Workshop

Participatory workshop among donor project, NGO, GOE and private sector stakeholders to develop a set of priority messages for integrated family health

Mabrouk! Group Wedding Celebration
Avian Flu Outbreak
CHL launches full Avian Influenza response campaign

CHL launches full Avian Influenza response campaign within 24 hours of first outbreak in Egypt

CHL launches Hep-C Prevention campaign

CHL launches Hep-C Prevention campaign in universities around Egypt

First Tobacco Pack Warning Labels launched nationwide

First Tobacco Pack Warning Labels launched nationwide, with CHL assistance to MOH in the design, pretest of labels

Launch of Media Campaign for H1N1 Prevention

CHL assists MOHP to launch fill scale, private sector supported media campaign for H1NI Prevention, resulting in full national coverage

Breast Cancer Prevention Events

CHL assists Breast Cancer Foundation of Egypt and Komen Foundation and to launch “Race For The Cure” event at the pyramids, ‘painting’ the pyramids pink with floodlights, and attracting 10,000 participants, including the US Ambassador to Egypt, in a 6km walk/ race to the pyramids