Breakthrough ACTION Zambia worked to increase the adoption and maintenance of healthy behaviors among Zambian individuals, families, and communities from 2017–2020. The project worked with beneficiaries and stakeholders to design and pilot innovative interventions.
All activities were evidence-informed and theory-based, focusing on three primary objectives:
- Reduce barriers to the adoption of priority social and individual behaviors
- Strengthen functional linkages between health facilities
- Improve the capacity and commitment of Zambian institutions to fund, coordinate, design, and implement effective social and behavior change (SBC) programming
Breakthrough ACTION’s overarching campaign, “Life is Precious, Take Care of It,” addressed the psycho-social, cultural, and structural barriers to care-seeking. The campaign placed special focus on men and adolescents and encouraged a greater uptake of health services at local clinics. A variety of multimedia approaches and materials were used to reach the intended populations, including targeted mass, community, and social media, Men’s and Adolescent’s Wellness Days, testimonials from national and community champions, and posters and job aids for health care workers. The campaign’s Facebook page documented the many events and materials produced.
During the course of the project, Breakthrough ACTION worked with the Compass to develop a stand-alone Zambia Compass to gather and share country-specific materials for the country’s SBC professionals.
Breakthrough ACTION is a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP).
Strategies
- Zambia National HIV and AIDS Communication Strategy
- National Communication Strategy for Malaria Elimination, 2017-2021
Adolescent Sexual and Reproductive Health
- Precious Times Comic Book
- “Hooked” Comic Series for Family Planning
- BA Zambia Implementation Package: Emergency Planning
- BA Zambia Implementation Package: Adolescent Wellness Days: A Toolkit for Implementors
- BA Zambia Implementation Package: Ni Zii!: A Toolkit for Implementors
- Zambia Family Planning for Adolescents Video
- Breakthrough ACTION Zambia: Testimonial Videos for Youth
Capacity Strengthening
- The Zambia Compass
- BA Zambia Implementation Package: Emergency Planning
- Malaria Job Aid for Community-Based Volunteers
- BA Zambia Implementation Package: Provider Guidelines and Feedback
- BA Zambia Implementation Package: Ni Zii!: A Toolkit for Implementors
Family Planning
- Radio Spots, Zambia
- BA Zambia Implementation Package: Adolescent Wellness Days: A Toolkit for Implementors
- BA Zambia Implementation Package: Ni Zii!: A Toolkit for Implementors
- Breakthrough ACTION Zambia: Testimonial Videos
HIV
- Stories of People Living with HIV, Zambia
- ARV Posters, Zambia
- Radio Spots, Zambia
- Zambia National HIV and AIDS Communication Strategy
- BA Zambia Implementation Package: Emergency Planning
- BA Zambia Implementation Package: Adolescent Wellness Days: A Toolkit for Implementors
- BA Zambia Implementation Package: Men’s Wellness Days Toolkit
- Zambia “Life long, live strong” Testimonial Videos
Life is Precious, Take Care of It
This campaign was created to convey positive messages and positive social norms around health for Zambians under this unifying theme. There is a wealth of materials and information on the campaign’s Facebook page.
Breakthrough ACTION Zambia a United States Agency for International Development (USAID)-funded initiative to improve the health and well-being of Zambian families. Breakthrough ACTION Zambia is implemented by a consortium of partners led by the Johns Hopkins Center for Communication Programs (CCP). With its unifying theme, the national family health campaign offers Zambians a single communication platform to address five key family health issues: maternal and child health, reproductive health, malaria prevention, HIV prevention, and nutrition.
Malaria
- Malaria Posters
- Malaria Job Aid for Community-Based Volunteers
- Zambia Malaria Campaign Radio Spots and Song
- Radio Spots, Zambia
- BA Zambia Implementation Package: Men’s Wellness Days Toolkit
Maternal Neonatal and Child Health
- Radio Spots, Zambia
- BA Zambia Implementation Package: Emergency Planning
- BA Zambia Implementation Package: Growth Monitoring Toolkits
- BA Zambia Implementation Package: Men’s Wellness Days Toolkit
- BA Zambia Implementation Package: Ni Zii!: A Toolkit for Implementors
- BA Zambia Implementation Package: Provider Guidelines and Feedback
Project Results
- Breakthrough ACTION Zambia End of Project Dissemination Event
- Report on National Family Health Campaign
- Breakthrough ACTION Zambia: Testimonial Videos
Date of Publication: April 20, 2022