Sub-Saharan Africa

Behavior change is complex and can be a challenging programmatic objective to achieve in any context, requiring a clear understanding of why people engage in behaviors in the first place. Tackling it from an unconventional perspective, however, may lead to fresh insights that can help inform the design of social and behavior change (SBC) programs and maximize their success.

The PrEP Communications Accelerator is a free interactive, digital resource that supports national governments, program implementers, and health practitioners to develop marketing and communications that drive demand for PrEP in sub-Saharan Africa. 

These brochures serve as a way of reinforcing information about family planning. They are distributed in Nigerian communities to remind community members of the benefits of birth spacing at all levels of society from the individual to the family and community level.