The strategies of bringing the MTV Shuga messaging to live audiences for more personalised involvement of staff and celebrities and for providing actual HIV testing opportunities resulted in the creation of touring festivals/shows.
These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the c
This comic book is based on the Season 3 story of the Shuga TV Series which was based that year in Nigeria. It tells the story of a young couple, and covers topics such as domestic violence, reproductive health, HIV, HIV testing, faithfulness, and multiple partners. It is meant to accompany the TV series.
MTV Shuga is a multi-channel campaign focusing on positive sexual health messaging for young people ages 16-25. The central feature of the campaign is an award-winning TV series, that has been aired in both Kenya and Nigeria, each for two seasons, and is currently being aired in South Africa for its fifth season. The show is viewable throughout Africa (and worldwide) via social media and other sources, and has to date reached an audience of over 720 million, with a social media reach of about 118 million.
Prevention of malaria with the use of Long Lasting Insecticidal Nets (LLINs) and treatment with ACT after testing positive.
This poster was designed to introduce Pre-Exposure Prophylaxis (PrEP) in Nigeria. It encourages anyone who is at risk for contracting HIV to talk to an HIV counselor immediately about PrEP. This material is part of the Nigerian National Agency for the Control of AIDS Demonstration Project.
Rapid Diagnostic Test (RDT) is a quick way of testing for malaria and the result can be ready within 15-20 minutes. This brochure advises individuals who believe they may have malaria to insist on a rapid test, and explains what is involved in the test, also answering basic questions patients may have.