Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.

This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of male engagement and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the Engaging Religious Leaders project, implemented in Niger under Transform/PHARE.

This webpage introduces the Sarari project, implemented in Niger under Transform/PHARE.

This webpage introduces the concept of provider behavior change and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of cross-sectoral behavior change and provides examples of how it was applied in the Transform/PHARE project.

This interactive exercise helps youth estimate the expenses needed to support a family and realize how a larger number of children has an impact in the financial burden for the family.  Young men participating in this exercise usually express the desire of a smaller number of children after having performed the exercise.

 Interactive Voice Response messaging was used to target a specific segment of women (healthy proactives) in Niger to pretest and iterate FP related messaging. Women had the option to respond in two local languages or in French.

This slide deck reviews an analysis of the Female Segmentation study from 2015 and the Male Segmentation study done in 2017, both in Niger. This study was completed under the Transform/PHARE project.