Middle East, North Africa, and Greater Arabia

The goals of this communication strategy are:

  • Improve knowledge of certain practices such as the risk of children playing / handling poultry and hygienic means to dispose poultry wastes.
  • Increase the percent of the public who believe that they could be infected by AI (i.e. increase the perception of possible risk for individuals) and / or who think that their children could be at serious risk if they handle poultry.