This campaign was inspired by a group of youths in  the Purulia and Malda districts of West Bengal in 2011. At the center of the campaign were Youth Champions - young change agents identified by Unicef through their network of schools. The campaign strategy was train hundreds of Youth Champions through workshops, empower them to engage other com

These videos were produced to be used on a mobile phone, as part of the Gyan Jyoti project of Project Ujjwal.  The videos are shown to couples by community health workers, called ASHAs, and are used as a discussion starter for talking about the use of modern family planning.

Meena is a cartoon character from South Asia, a spirited, nine-year-old girl who braves the world – whether in her efforts to go to school or in fighting the stigma surrounding HIV/AIDS in her village. Meena is widely recognised and appreciated in most South Asian countries, and is a successful advocacy and teaching tool for girls’ and children’

CycleTel Humsafar is an SMS-based services to help couples avoid unwanted pregnancy. It is based on the Standard Days Method®. is a series of 65 educational short message service

A sample of SBCC branding, this brochure explains the "Happy Dampatti" initiative aimed at allowing couples to serve as positive role models in their communities.  It was part of the Urban Health Initiative project in India, and is a community-based activation model.