This brochure describes USAID’s flagship project VRIDDHI which provides techno-managerial support to the Ministry of Health and Family Welfare, Government of India and the state governments of Delhi, Haryana, Himachal Pradesh, Jharkhand, Punjab, and Uttarakhand to plan, implement and monitor RMNCH+A interventions at scale.

This campaign was designed to motivate mothers to wash their own hands with soap and to encourage their children to do the same.  The campaign involved framing handwashing with soap without using the word "germs" and to frame the discussion as a matter of good manners which will help ensure the success of their children.  On the part of the chil

This video follows a young mother and her daughter.  The daughter is clearly carrying a heavy backpack, accompanying the mother on her shopping.  When they get home, the mother realizes how heavy the child's backpack is, and recalls her daughter complaining often about how hard it is to carry it around.

In India, CCP supports rural health workers by connecting them to the knowledge and information they need.

Gyan Jyoti (Hindi for “Light of Knowledge”) is an app that acts as a portable library of family planning materials for health workers to study and share with their clients. This video describes the project and its impact.