India

The Royal College of Physicians is urging people not to share "copycat" and "dangerous" videos claiming steam inhalation can prevent Covid-19. The BBC has found that alternative coronavirus treatments are being sent on chat apps like WhatsApp, as well as being widely available on social media.

This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

The Ministry of Health and Family Welfare in India has created a three-minute video called Making of No-Cost Face Masks at Home to Prevent the Spread of the Coronavirus”. It has been uploaded separately in 12 other major Indian languages thus enabling the free face mask message to be understood throughout rural and urban India, and have been designed specifically for poor and lower middle class households, including for non-readers.

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