Ethiopia

This brief describes the Ethiopia Communication for Health approach to planning for integrating gender into programs. recognizing the importance of addressing the impact of gender inequity on health behaviors. A literature review that informed the project design in the initial stages and the baseline survey both included a gender perspective. 

This guide provides information and practical tools to help program implementers better understand how gender norms and roles may impact SBCC interventions, and how to integrate gender into SBCC programs to increase effectiveness. It provides key gender concepts, useful frameworks and a series of checklists/tools that can be applied to integrate gender into an SBCC strategy and SBCC program approaches. 

In 2016, with funding from the Bill and Melinda Gates Foundation and the Children’s Investment Fund Foundation, PSI launched Adolescents 360 (A360), a 4.5-year program that works directly with young people to develop and deliver interventions that aim to increase demand for, and voluntary uptake of, modern contraception among girls aged 15-19 in Ethiopia, Nigeria, and Tanzania. This technical brief presents the case of Smart Start, A360’s intervention in Ethiopia, offering lessons for similar AYSRH programs seeking to design and implement scalable, sustainable, community-based programming for adolescents.

The pineapple is the mascot for Tanzania's Kuwa Mjanja (Be Smart) movement, carried out by PSI's Adolescents 360 Project (A360). The Adolescents 360 project is working to revolutionize the way adolescent girls access contraceptives in Tanzania, Nigeria, and Ethiopia.  The pineapple was chosen as the mascot because "they stand tall—they are proud! They wear a crown, like a queen who knows her worth and demands respect. And even though they are tough on the outside, they are beautiful and sweet on the inside."

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