This brief describes the Ethiopia Communication for Health approach to planning for integrating gender into programs. recognizing the importance of addressing the impact of gender inequity on health behaviors. A literature review that informed the project design in the initial stages and the baseline survey both included a gender perspective.
In 2016, with funding from the Bill and Melinda Gates Foundation and the Children’s Investment Fund Foundation, PSI launched Adolescents 360 (A360), a 4.5-year program that works directly with young people to develop and deliver interventions that aim to increase demand for, and voluntary uptake of, modern contraception among girls aged 15-19 in Ethiopia, Nigeria, and Tanzania. This technical brief presents the case of Smart Start, A360’s intervention in Ethiopia, offering lessons for similar AYSRH programs seeking to design and implement scalable, sustainable, community-based programming for adolescents.
The pineapple is the mascot for Tanzania's Kuwa Mjanja (Be Smart) movement, carried out by PSI's Adolescents 360 Project (A360). The Adolescents 360 project is working to revolutionize the way adolescent girls access contraceptives in Tanzania, Nigeria, and Ethiopia. The pineapple was chosen as the mascot because "they stand tall—they are proud! They wear a crown, like a queen who knows her worth and demands respect. And even though they are tough on the outside, they are beautiful and sweet on the inside."
Adolescents 360 (A360) is a program of FHI360 which aims to increase voluntary, modern contraceptive use and reduce unintended pregnancy among adolescent girls between the ages of 15 and 19 in Ethiopia, Nigeria and Tanzania.
Hulu Beteina is a mobile health (mHealth) platform in Ethiopia to support rural women and men during pre-pregnancy, pregnancy, delivery, and as parents of young children.
These posters are promotional materials for World AIDS Day (WAD) and HIV Testing and Counseling (HTC) Day in Ethiopia, which target the Ethiopian National Defense Force community, among others.
This website is made possible by the support of the American People through the United States Agency for International Development (USAID) under the Breakthrough-ACTION Project, supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017 with the Johns Hopkins University.
Breakthrough-ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU∙CCP). The contents of this website are the sole responsibility of JHU∙CCP. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or The Johns Hopkins University.