This brief describes the Gold Star campaign which took place in Egypt from 1995-1998. It aimed to upgrade the quality of Egypt’s family planning services while creating among the public and service providers an expectation that services would meet the new standard of higher quality.
These TV spots were aimed at improving the image of pharmacists in Egypt via the AskConsult project.
This video provides an overview of the Communication for Healthy Living Project in Egypt. It covers each of the project's campaigns, with testimony from members of communities speaking about how the program affected and improved their lives.
The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support.
Communication for Healthy Living (CHL) was the United States Agency for International Development in Egypt’s (USAID/Egypt) integrated social and behavior change communication activity, implemented from September 2003 to December 2010. It was iImplemented by the Johns Hopkins University Center for Communication Programs.
The goals of this communication strategy are:
- Improve knowledge of certain practices such as the risk of children playing / handling poultry and hygienic means to dispose poultry wastes.
- Increase the percent of the public who believe that they could be infected by AI (i.e. increase the perception of possible risk for individuals) and / or who think that their children could be at serious risk if they handle poultry.
These TV spots were developed as part of the Communication for Healthy Living project in Egypt, and address correct handwashing, dealing with infected birds, and general information about Avian Flu.
Arab Women Speak Out™ was conceived in 1999 as an innovative documentary, training, and advocacy project designed to promote women’s empowerment and active participation in social development throughout the Near East.The project features print and video profiles of women in Egypt, Lebanon, Palestine, Tunisia, and Yemen who are perceived and resp