This emerging learning document details the lessons learned from the first phase of the Didier comic book series in Cote d’Ivoire, which focused on engaging young men in the informal sector on sexuality, family planning and relationships.

Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.

This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of male engagement and provides examples of how it was applied in the Transform/PHARE project.

Didier is a human-centred design (HCD) activity seeking to engage and promote dialogue among young men working in the informal sector of the economy and their partners about contraception and family planning (FP).

This webpage introduces the concept of provider behavior change and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of cross-sectoral behavior change and provides examples of how it was applied in the Transform/PHARE project.

Live Prototyping is all about learning what works, and evolving what doesn’t, in order to arrive at a solution that is best adapted to the needs of young men working in the informal sector.

IDEO.org partnered with PSI to apply human-centered design to engage and promote the dialogue among young men working in the informal sector and their partners about contraception and family planning.   

Ce guide vise à former le personnel du projet, les acteurs impliqués dans le projet et les ONG partenaires sur les principes et les pratiques de mobilisation communautaire.