Social and behavior change (SBC) programming is considered an essential part of malaria prevention and treatment interventions, yet gaps in information on the cost and impact of SBC mean that decision-makers have underappreciated the value of SBC for contributing to improved health outcomes.
Breakthrough RESEARCH, in collaboration with resource partner M&C Saatchi, is using social listening as a research strategy to understand the types of health information shared through social media in Francophone West Africa.
Social and behavior change (SBC) interventions like mass media, interpersonal communication, and community engagement play a critical role in improving health outcomes. Yet gaps in information on the costs and impacts of SBC interventions mean an incomplete picture of the value of SBC interventions, their contributions to social and health outcomes, and potential cost savings from implementing SBC programming for malaria.
The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics.
Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la planification familiale (PF) en adaptant de nouvelles techniques issues du marketing, de la publicité, du design centré sur l’humain et de l’économie comportementale.
Breakthrough RESEARCH has conducted a study to monitor the Family Planning (FP) quality assurance branding campaign in Côte d’Ivoire called Confiance Totale.
"Building on previous work on Ebola and Zika viruses using Global Health Security Agenda systems strengthening support, Breakthrough ACTION developed a process and technology for systematically collecting, analyzing, and addressing COVID-19 rumors in real-time in Côte d’Ivoire. Rumors were submitted through community-based contributors and collected from callers to the national hotlines and then processed on a cloud-hosted database.
This emerging learning document details the lessons learned from the first phase of the Didier comic book series in Cote d’Ivoire, which focused on engaging young men in the informal sector on sexuality, family planning and relationships.
Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.
This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.