The Transform/PHARE project developed innovative approaches to enhance health-related behavior change programming and family planning outcomes by adapting novel techniques from marketing, advertising, human-centered design, and behavioral economics.

Le projet Transform/PHARE a développé des approches innovantes pour optimiser la programmation du changement de comportement en matière de santé et les résultats de la planification familiale (PF) en adaptant de nouvelles techniques issues du marketing, de la publicité, du design centré sur l’humain et de l’économie comportementale.

Transform/PHARE (PHARE), a USAID-funded and PSI-powered social and behavior change program, worked across Benin, Burkina Faso, Côte d’Ivoire, and Niger to break down social barriers as an entry point to generate demand for voluntary family planning and reproductive health (FP/RH) care.

This webpage introduces the concept of audience segmentation and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of male engagement and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of provider behavior change and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the concept of cross-sectoral behavior change and provides examples of how it was applied in the Transform/PHARE project.

This webpage introduces the Académie de l’Artisanat project, implemented in Benin under Transform/PHARE.

Youth face many obstacles in accessing contraceptive products and services, often more than married or older individuals. These include, for example, lower access to voluntary family planning and reproductive health services, and provider bias and social norms.