Wazazi Nipendeni Report 2017
The objectives were to increase the proportion of the primary target audience who attends ANC within the first 16 weeks of pregnancy, attends ANC at least four times during pregnancy, sleeps under a treated net every night, receives at least 2 doses of SP for the prevention of malaria in pregnancy, tests for HIV together with their partner, make an individual birth plan, and delivers at a health facility with a skilled provider.
The campaign was informed by Social Cognitive Theory and sought to model key behaviors in characters similar to the target audience, thereby increasing self and collective e_cacy. The tone was meant to be empowering, emotional, caring, and loving.
- The REPLACE Approach: Supporting Communities to End FGM
- Engaging the Private Sector in Maternal and Neonatal Health in Low and Middle Income Countries
- Transforming the Private Sector to Support Universal Malaria Diagnostic Coverage
- How Businesses Can Invest in Women and Realize Returns
- ITN Access Indicator Snapshot
- Tackling the Taboo: Sexuality and Gender-Transformative Programmes to End Chlld, Early, and Forced Marriage and Unions
- Global Strategy to Stop Health-Care Providers from Performing Female Genital Mutilation
- FGM: The Scope of the Problem in Graphics and Numbers
- Saving Newborn Lives: Champions Toolkit