Wazazi Nipendeni (Love me, parents) Campaign Overview

Source
Johns Hopkins University Center for Communication Programs, Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)

Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery.

This one-page campaign brief provides an overview of the need for a safe motherhood campaign in Tanzania, the Wazazi Nipendeni (Love me, parents) campaign, and the partners who developed and are implementing the campaign.