VOICES for a Malaria Free Future
Voices for a Malaria-Free Future (Voices) was led by the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP) since 2006 and is closely aligned with the United Against Malaria (UAM) campaign, which used soccer as the catalyst to raise global awareness and galvanize worldwide commitment to end malaria deaths by 2015.
Voices sought to expand national movements of powerful private and public sector leaders in four African countries—Ghana, South Africa, Tanzania, Uganda. Collectively, these leaders were to motivate African governments to use domestic, donor, and private sector resources more efficiently to scale up malaria control, laying the foundation for eventual elimination.
CCP designed a strategy based on a proven behavioral science model with two objectives:
- Expand the network of private sector leaders who implement malaria control to protect their employees, families, and communities; and
- Increase the level of advocacy among United Against Malaria members toward national decision makers for malaria control.
CCP’s activities under the Voices project include:
- Cultivating strong champions among UAM private sector partners;
- Building advocacy skills among UAM partners and collecting data on malaria control’s return on investment;
- Inspiring partners to become malaria advocates; and
- Developing advocacy opportunities such as UAM football events to motivate government leaders to use donor resources more efficiently.
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