Tunakuthamini (We value you) HIV Care and Treatment Campaign Overview

Johns Hopkins Center for Communication Programs

This 4-page overview provides information on the strategic design, implementation, monitoring, and evaluation of Tanzania's Tunuakuthamini (We value you) national HIV care and treatment campaign.

Developed by the Tanzania Capacity and Communication Project (TCCP) under the leadership of the National AIDS Control Program (NACP) and the Tanzania Commission for AIDS (TACAIDS), Tunakuthamini targeted supporters of people living with HIV (PLHIV) as the primary audience, with PLHIV as the secondary audience.